REAL MEN OF GENIUS RADIO SCRIPTS

Real Men of Genius is a series of advertisements, primarily 60 second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross. 

Each ad gives mock glorification in a form of a tribute to men with humorous or eccentric traits or habits. The ads are set to 1980s style anthemic music while announcer (Pete Stacker) reads the mock tribute straight. Humor in part is derived from juxtaposing over-the-top vocals sung by Dave Bickler. 

Inspired by this campaign - I wrote a couple of radios scripts that I thought fit into this campaign perfectly. 

SOUL MATE RADIO SCRIPT

While writing the above scripts for the “Real Men of Genius” campaign - I was inspired to write another script following the same playful and humorous tone.