GM GENUINE PARTS & ACDelco AMAZON STOREFRONT

Amazon Storefronts are a section of the Amazon platform that are designed to showcase businesses and the ideals they represent. Rather than lumping every product into a never-ending list, Amazon Storefronts aims to provide an experience— one that guides interested buyers through portals of goods and seller stories. Amazon Storefronts are responsible for 49% of all nationwide online sales annually.

Our objective was the create a Storefront layout that reflected our dual brands and their evolution together— GM Genuine Parts and ACDelco. We wanted to provide our users with a legitimate storefront that showcased the breadth and depth of our parts portfolio. We were tasked with not only coming up with a fresh, evergreen layout, but rewriting all of the copy within the homepage and product specific pages.

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