GENERAL MOTORS COLLISION REPAIR NETWORK

INFORMATIONAL VIDEO

The GM Collision Repair Network is General Motors recognized standard for the proper, safe repair of GM vehicles designed to deliver a positive collision experience to GM vehicle owners along with a simplified workflow process utilizing integrated repair procedures, to help facilities save more time.

The goal of this campaign was to help drive enrollment within the GM Collision Repair Network among Independent Body Shops and GM Dealers by reinforcing GM features and benefits included with involvement within the program. By having more shops enroll within the CRN, it will hopefully also lead to more parts sales.

This video communicates the benefits of joining the GM CRN and allows us to take “Backed By GM” messaging and apply it to not just our product, but to our people, too (through GM Accreditation).