GM VSOE DOUBLE TAKE CAMPAIGN
The Takata Airbag Safety Recall now has over a 64% completion rate for GM launched vehicles. Through our three years of ongoing multi-channel marketing outreach, those concerned with safety and/or exude cautious behavior have repaired.
The ask was to create a campaign that reached procrastinators and other stubborn individuals. The solution was to take the Takata Airbag Safety Recall and frame it in a way that makes people take a second look. If we can pique their curiosity, we have a better shot at getting them to take action.